Solving the Marketing Puzzle 
Contacts Live > Solving the Marketing Puzzle
 

E-mail Marketing is about ...
Building Relationships with your Customers.

It should be ...
Easy, Ethical, Reliable and Affordable!

We solve the marketing puzzle by putting all the pieces together for you!

Imagine that I handed you a clear plastic bag with 1,000 piece jigsaw puzzle in it and asked you to put the puzzle together as quickly as possible. What would likely be the first thing you would ask for? What would you want in order to make the task more doable?

Would it help you in completing the activity if I also provided you a picture of the completed puzzle? Of course. Without the picture of what you are trying to create you have no point of reference. You don't know if those blue pieces with white on them are part of the sky or an ocean with white caps. Are the red pieces part of a flower or the side of a barn?

Developing and implementing marketing and promotional activities like advertising, direct mail, a website, a brochure, or even networking without a marketing plan is like putting together a jigsaw puzzle without the picture on the cover of the box.

At Contacts Live, we take the guesswork out of it!

The marketing plan gives you a point of reference and direction for implementing your promotional activities. To successfully market your business you must create the vision or the picture of the outcome, and then document that vision in an action plan format. Only then should you begin implementing promotional activities.

There is a tendency for business owners - those we are established as well as those who are just getting started -- to start trying to put together the puzzle without first taking the time to determine what the final picture should look like, making sure they have all the pieces, and sorting out pieces that may belong to another puzzle. They want to start with developing or revising their website. Or they think a brochure or an ad is the silver bullet that will bring in lots of business. They spend a lot of time and money then in the end they are disappointed with the results. The key to solving the marketing puzzle is to be sure you have each piece of the puzzle and that these pieces are assembled to create the outcome you desire.

*Taken from http://marketing.bestmanagementarticles.com/Article.aspx?id=4179